There’s some grumbling about that Google is going to start targeting media ads to people based on their search preferences.
There’s only one thing to say about that: bring it on!
Having just sat through a Clairol hair coloring commercial to view a short news clip, I can’t think of any less efficient use of anybody’s resources. I don’t have enough hair to even think about coloring, CNN’s paying for the bandwidth, Clairol is paying per impression – everybody’s time and money just got wasted, and some would say the planet just got a bit warmer.
At least if it were an ad for Just for Men I’d at least be in the target market, but they’d do much better to try to sell me a Netflix Roku box, because I don’t think I can hold out much longer.